Inside Retail

MAY 27, 2025

Just as people jump on fad diets for quick weight loss rather than committing to sustainable health changes, retailers chase short-term CX solutions without fully assessing their long-term impact. Example: A beauty brand upgraded its online chat support to improve response times, but customer complaints about the returns process persisted.

Returns 130

Returns Beauty and Health Checkout Store Layout 130

Inside Retail

MAY 2, 2022

Demographic segments are rarely homogenous, except perhaps in a few very specific categories such as medical health products. By then designing products or targeting consumers based on these sectors, retailers could be unnecessarily limiting their potential target market and alienating many consumers. For Him’ gift cards.

Target Market 130

Target Market Beauty and Health Consumer Store Layout 130

Shopper Motion

DECEMBER 29, 2022

For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience. There are several benefits to using audience segmentation in retail media networks , including: Targeted marketing and advertising. Behavioral segmentation in Retail Media.

Store Layout 52

Store Layout Target Market Advertising Beauty and Health 52