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The three-level store will cover 4000sqm of prime CBD real estate, making it one of the biggest beauty destinations in the world. Maria Tsaousis: Our team are beauty experts who care deeply about helping our customers look, feel and be their best. Mecca Bourke Street will inform the future of beauty for our pipeline of new stores.
Consumers, especially in beauty, health and wellness categories, want to see, touch, smell and try before they buy. Sephoras success is built on this principle; interactive displays, shade-matching tools, beauty bars. Experience-driven shopping. Online shopping is efficient, but not immersive. Discovery and trial.
Moshi Moshi has mimicked Japan retail superbly, with beautifulvisualmerchandising, efficient use of space, design-rich, sharply priced products across a dozen categories and a playful in-store experience. Visualmerchandising is critically important. Now, it’s their gift to the world.
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.
Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you promote your brand to retailers so they choose to favor you over the crowd. Trade promotions are one of the best ways to do that. What is a Trade Promotion? Trade promotions can take several different forms.
Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community. An attention to design is a key success factor.
Visualmerchandising techniques, such as using color, lighting, and signage, can help draw attention to specific products and increase sales. End caps are prime real estate in a retail store and can be used to showcase new arrivals, seasonal items, or promotional products.
More Shops-in-Shops: At a growing number of its locales, the retailer has introduced new specialty experiences, showcasing favorite products from such customer magnets as Apple, Disney and Ulta Beauty. Increased emphasis on health and safety: During the COVID-19 pandemic, the retailer has worked to make such concerns a top priority.
Retailers can measure key elements of the shopping journey such as interest level and dwell time to help drive key business decisions about product assortment and promotions. Converge Display Control is an in-store merchandising solution built for omnichannel success. Beyond the Store. For more information, visit www.onqsolutions.com.
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