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Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. The post Magnum’s beauty move: Behind its collab with skincare start-up Fayshell appeared first on Inside Retail Australia.

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Inside Chemist Warehouse’s surprising new luxury brand, Ultra Beauty

Inside Retail

Across Australia a new set of beauty destinations have silently started popping up, bringing premium products to customers in a place they likely didn’t expect. Quite a few luxury brands felt that they wouldn’t be able to execute their default brand message and experience in the Chemist Warehouse environment,” Pecora said. “So

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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

After selling other brandsbeauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. It was developed in collaboration with Melbourne-based dermal therapist James Vivian, and is available on Adore Beauty, as well as through a standalone website.

Consumer 182
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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

Sportswear brands are continuing to invest in their wellness offerings, as the multi-billion-dollar global wellness trend shows no signs of slowing down. Last week, Nike announced that it is rebranding its Nike Live stores as Nike Well Collective stores, and is committed to delivering a more holistic approach to health.

Marketing 130
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Mecca for mums: How The Memo is disrupting the baby goods market

Inside Retail

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. It’s a category we’re very proud of,” Casey said. By women, for women.

Marketing 246
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Proximity retailing and current retail environmental paradoxes

Retail Focus

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Therefore, small-town retailers are invited to focus their attention on managing the offer, the process and the people.

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Why LUSH Traded Social Media for a New Era of Collaborative Storytelling

365 Retail

explains Melody Morton on the synergy between the brands. Lazy Oaf Brand Manager, Emma Shephard shared a similar sentiment: “ Collaboration is a big part of Lazy Oaf’s brand ethos; we couldn’t be happier to be partnering on this exclusive collection with Lush. and 12 month rolling traffic up 1.2%