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Inside Lowe’s Playbook for Pushing Category Conventions

Retail TouchPoints

For Wilson that means reaffirming the broader business impact of marketing and identifying new ways to reach and resonate with consumers, especially the elusive Gen Z. These insights help the team understand consumers’ behaviors and expectations in terms of marketing, but also products and in-store experiences, as well. “I

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Creeping back to retail, July Week 1 retail performance trends

Retail Next

Retailers are opening back up with important restrictions in place to keep their staff and consumers safe, but when will retail traffic trends go back to the way they were pre-COVID-19? Not any time soon is the short answer. TRAFFIC SLOW, SLOW, SLOWING DOWN.

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