Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments
Retail TouchPoints
AUGUST 3, 2020
Retail TouchPoints (RTP): What implications do the five emerging customer segments have for retailers as they plan for a post-pandemic future? They’re looking for the best deal and are probably going to use the web to do price shopping. That would be a service price-sensitive consumers couldn’t get anywhere else.
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