As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Retail TouchPoints
OCTOBER 15, 2021
According to Edited, the total number of consumers deemed “plus-sized” is set to grow at twice the rate of the rest of the market. Edited’s data points to a severe gap in the market creating a feeling of “otherness” among a significant consumer base that has an expanding share of wallet, according to Kayla Marci, Market Analyst at Edited.
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