#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience
Retail TouchPoints
AUGUST 30, 2021
They offered a breadth of inventory that included fine jewelry, toys, sporting goods and electronics. At its peak, the company achieved more than $4 billion in annual sales. For non-jewelry orders, customers would enter the showroom and receive a carbon-paper order form and clipboard to record the catalog numbers of desired items.
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