IKEA’s Strategy for Staying on Top
Indigo 9 Digital
MAY 27, 2022
If you are curious about how IKEA plans to keep its competitors at bay then consider these six elements of its strategy. The store is 66,000 square feet with more than 2,000 items customers can purchase and take with them while the larger furniture on display in the store can be delivered to the customer’s home.
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