Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Retail TouchPoints

OCTOBER 13, 2022

“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market. ThirdLove’s Venice, Calif.

Wholesale 232

Wholesale Consumer Clienteling Location 232

Retail Minded

JULY 29, 2023

Digital platforms, including Facebook, Twitter, and Instagram, have gained significant prominence as potent marketing instruments for brands, enabling them to extend their outreach and cultivate valuable relationships with a more diverse range of prospective clientele.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

Digital platforms, including Facebook, Twitter, and Instagram, have gained significant prominence as potent marketing instruments for brands, enabling them to extend their outreach and cultivate valuable relationships with a more diverse range of prospective clientele.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52