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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

The toy seller, which at its peak had more than 1,500 stores around the world, was part of the fabric of American childhood for more than half a century. brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. Remember Toys ‘R’ Us? Most retailers in the U.S.