Creeping back to retail, July Week 1 retail performance trends
Retail Next
JULY 16, 2020
Net sales have certainly suffered but conversion (CVR), average transaction value (ATV), and a metric we use called shopper yield (SY) are all positive to LY (Shopper Yield is a calculation of sales per shopper and calculated by net sales/traffic). Susan Davidson is a Retail Consultant at RetailNext. STATES REOPENING… OR NOT.
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