G’day USA: What’s driving the wave of Aussie brands taking on American retail
Inside Retail
OCTOBER 1, 2024
Silk Laundry and Status Anxiety are just a few of the Australian retailers that have launched bricks-and-mortar stores in the US this year. Any brand entering the hyper-competitive US retail market has its work cut out for it, especially those that don’t have a home-court advantage. Passing fad or long-term trend?
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