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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Now, brands like Vans are embedding these short-term solutions into their day-to-day workflows as they strive to optimize the flow and experience of the shoe and apparel retailer’s 500+ stores in North America. Using the IWD Display solution, VMs can build out 3D models of Vans’ stores to use for monthly and seasonal planning.

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Store Reopenings: Why Retailers Must Go Above And Beyond To Bring Shoppers Back

Retail TouchPoints

Shoppers have slowly begun to accept brick-and-mortar’s return: 22% have increased their willingness to set foot into a grocery store or pharmacy since March, according to data from Resonate. Only 24% planned to increase their online grocery orders in June, while 12% are starting to decrease their online grocery usage.

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To Experience the Future of Retail, You’ll Want to Go to the Store

Retail TouchPoints

Forrester and Shopify found that more than half (54.5%) of holiday 2022 shoppers planned to visit brick-and-mortar stores for this reason. A positive experience in the store can lead to a purchase during the visit or online after the visit, while an underwhelming experience represents a missed opportunity.