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“We’ve got aspirations to be a global business”: SkinKandy CEO on growth drivers

Inside Retail

We’ve had a look at the opportunities within the market globally. The other opportunity is taking SkinKandy’s team of experiential piercers with safety, compliance and technical expertise to a mass-market retail environment. “I The company is going through what CEO Dain Friis describes as a “v ery rapid expansion ”. “We’ve

Apparel 278
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The power of Invisible PR in retail

Inside Retail

It is essential for consistency, ensuring that the marketing promises are reflected in the customers’ real-world experiences. This retailer was once a market leader and superstar but suffered a severe reputation hit due to potentially minor but critical oversights.

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Why it’s time to twerk your work perks

Inside Retail

Since he can buy only so many black T-shirts, he uses some of his allowance to dish out apparel for the neighbourhood kids. Brief this challenge to your marketing team – they’ll love it. It’s natural to be hesitant when introducing new employee benefits. My neighbour works for a large challenger sports brand.

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