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Inside Lowe’s Playbook for Pushing Category Conventions

Retail TouchPoints

It really was an impetus for how we could reassort for those rural stores, and how we think about pet food or apparel, ATVs or livestock feed — that’s what you’ll find in one of our rural locations,” she explained.

ATV 256
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Creeping back to retail, July Week 1 retail performance trends

Retail Next

Net sales have certainly suffered but conversion (CVR), average transaction value (ATV), and a metric we use called shopper yield (SY) are all positive to LY (Shopper Yield is a calculation of sales per shopper and calculated by net sales/traffic). Better performing areas have been athleisure, pajamas, and loungewear.

ATV 52