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Back to school, back to learning or will it simply be back to home?

Retail Next

Net sales are still suffering, -26% to LY but we are consistently seeing improvement, and conversion (CVR), shopper yield (SY), average transaction value (ATV), and units per transaction (UPT) all continue to be positive to LY. Jewelry & home were -30-40% while traffic to apparel and shoe stores continued to struggle with worse trends.

Jewelry 52
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Creeping back to retail, July Week 1 retail performance trends

Retail Next

Net sales have certainly suffered but conversion (CVR), average transaction value (ATV), and a metric we use called shopper yield (SY) are all positive to LY (Shopper Yield is a calculation of sales per shopper and calculated by net sales/traffic). Better performing areas have been athleisure, pajamas, and loungewear.

ATV 52