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Creeping back to retail, July Week 1 retail performance trends

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As we move forward into this new normal of continuing social distancing, wearing masks, and washing our hands, the million dollar question is, when will we return to life as we once knew it? Dress-up, career apparel, and tailored clothing have all been challenging, as to be expected. .

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Back to school, back to learning or will it simply be back to home?

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Traffic trends for open stores have been relatively flat since the end of June, -42% to LY. Net sales are still suffering, -26% to LY but we are consistently seeing improvement, and conversion (CVR), shopper yield (SY), average transaction value (ATV), and units per transaction (UPT) all continue to be positive to LY.

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