Retail TouchPoints

OCTOBER 22, 2024

In her expanded role, Wilson oversees strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network. She also is building a new customer experience integration organization to deliver more unified end-to-end customer journeys.

ATV 256

ATV Customer Experience Marketing Consumer 256

Retail Next

AUGUST 12, 2020

Net sales are still suffering, -26% to LY but we are consistently seeing improvement, and conversion (CVR), shopper yield (SY), average transaction value (ATV), and units per transaction (UPT) all continue to be positive to LY. Jewelry & home were -30-40% while traffic to apparel and shoe stores continued to struggle with worse trends.

Jewelry 52

Jewelry ATV Home Furnishings Apparel 52

Retail Next

JULY 16, 2020

Net sales have certainly suffered but conversion (CVR), average transaction value (ATV), and a metric we use called shopper yield (SY) are all positive to LY (Shopper Yield is a calculation of sales per shopper and calculated by net sales/traffic). Better performing areas have been athleisure, pajamas, and loungewear.

ATV 52

ATV Drop-Shipping Apparel Jewelry 52