Wiser

AUGUST 17, 2018

When Amazon first introduced free shipping in some parts of Europe, they saw a significant increase in sales for all places except for France. The reason why France’s sales were not on par with the other countries was because instead of free, shipping’s cost was mistakenly reduced to 1 franc (about 10 cents at the time).

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Wiser

MAY 22, 2019

Other online perks like same-day or two-day delivery and free shipping also make it more beneficial to showroom. To recap, shoppers are showrooming by: Visiting brick-and-mortar stores. BOPIS is beneficial for retailers because shoppers are likely to buy more once inside a store. Price-Match Guarantees.

Checkout 83

Checkout Drop-Shipping Store Layout Advertising 83

Wiser

JANUARY 18, 2019

According to the survey results, their top motivation for in-store shopping is: product availability (64 percent), store location (56 percent), to try on or test items (54 percent), instant gratification with purchases (51 percent), no shipping costs (49 percent), the in-store experience (39 percent), and easier return methods (37 percent).

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Comparison Shopping Shipping Store Layout Consumer 68

Rangeme

NOVEMBER 1, 2021

The CPG industry has rapidly studied, adopted, and implemented digital aspects such as e-commerce, social media, apps, online advertising, and more. While DTC isn’t for everyone, offering drop-ship capabilities still gives brands major brownie points. Responsible retailing.

Marketing 52

Marketing Beauty and Health Consumer Drop-Shipping 52

Retail Next

FEBRUARY 27, 2020

RFID allows retailers to monitor the location and movement of product, and coupled with POS systems for online and in-store sales, allows inventories to be readily available at stores and shipping locations to ensure items in high demand are never out of stock. Smart transportation with IoT.

Checkout 52

Checkout Advertising Store Layout Promotions 52