article thumbnail

The Future of Retail in 2023: Five Game-Changing Insights

V Count

Understanding the customer journey is crucial if you want to boost your revenue and net profit. Having an online presence is no longer a special, fancy feature; it’s yet another essential thing a shopper expects, even if you don’t do shipping. Listen to What Your Store Tells You. Prepare Personalized Marketing Campaigns.

article thumbnail

10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

It is a prediction of the net profit you will gain from your relationship with a customer. This includes advertising, promotions, discounts, paid search marketing, and all other marketing expenditures made to acquire new customers. However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC).