Advertising Management Retailing Pricing Target Market 
Wiser
AUGUST 17, 2018
Institute of Management, Kadi found that shoppers are more likely to participate in BOGO promotions because the products seem to have no extra cost and are more valuable due to the deal. With a target audience, you can decide what items to exhibit in your BOGO promotion efficiently. Advertise on Multiple Channels.
Wiser
OCTOBER 12, 2017
In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Uniform pricing often goes hand-in-hand with omnichannel strategies.
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