Put Your CPG Brand Where the Foot Traffic is to Stay Competitive
Retail TouchPoints
DECEMBER 13, 2022
This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. As CPG brands continue to ramp up advertising spend, they should reconsider their media mix to align with a phygital strategy. She holds a B.S.
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