Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption
Retail TouchPoints
JULY 30, 2020
Heightened competition inspiring hyperlocal, omnichannel advertising. That means both omnichannel retailers and their online-only counterparts will be vying for the same shopper dollar, creating a hyper-competitive advertising landscape. Gen Z-centric brands prioritizing digital community building.
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