Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments
Retail TouchPoints
AUGUST 3, 2020
Retail TouchPoints (RTP): What implications do the five emerging customer segments have for retailers as they plan for a post-pandemic future? Jeff Orschell: The big thing for me is that we all need to stop thinking about selling something to somebody, and think about how we can fulfill and enrich the lives of the people we’re serving.
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