Advertising Fulfillment Merchandise Store Shopping 
Retail TouchPoints
MARCH 11, 2024
Gen Z consumers are neither easy to define nor predictable in their shopping habits. It is assumed that they are more adept at using the technology in their hands and that this facility will inform their consuming behaviors, which McKinsey refers to as “seamless and intuitive adoption of online shopping and transactions.”
Retail TouchPoints
MAY 18, 2023
The company’s investments in advertising also are paying off, and Walmart Connect grew nearly 40% during the quarter. overall, but omnichannel offerings helped offset this decline: same-day services saw unspecified mid-single-digit growth, led by high-single-digit growth in Drive-Up orders, and more than 97% of sales were fulfilled by stores.
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