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The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.

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Advertising Store Operations Merchant Services Wholesale 224
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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

JUNE 27, 2022

The takeaway here is clear: consumers trust a human recommendation from someone they respect and are less inclined to be convinced by a generic advertisement that shows up in their feed. Employees are not recommending for the masses, they are helping consumers with their specific needs. Workers want to feel valued by their employer.

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Advertising Employee Engagement Consumer Marketing 249
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