Jason & Scot Show Episode 252 – Amazon FBA Roll-ups with Chris Bell CEO of Perch
Retail Geek
JANUARY 28, 2021
A number of firms are acquiring, or some would say rolling up, brands that primarily distribute their products on Amazon using Fulfillment by Amazon. While traditional CPGs may review their pricing quarterly, and set marketing strategies annual, Perch adjusts pricing strategy hourly, and advertising strategies daily.
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