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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. They also have been looking for greater insight into how paid third-party channels such as TV advertising are driving first-party data acquisition. “A

Marketing 268
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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

signals potential issues with inventory management and product mix. With rising costs across the supply chain, effectively managing GMROI through careful inventory planning and merchandising strategies is more critical than ever. CLV represents the ultimate value of your marketing and retention strategies.