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How bonuses and incentives help customer retention 

365 Retail

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses?

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Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

Retail TouchPoints

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. Transforming the Advertising Mix.

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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Some things have sure returns attached to them, and sometimes you have to make a bet and go with your gut.

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The 4 pillars of e-commerce profitability (promos aren’t always the answer)

Inside Retail

The most expensive advertising options are not always the most effective. Retailers should also consider the differences between new and existing customers and shape retention strategies accordingly. As shopping continues to shift to digital channels, many retailers find their fulfilment costs are rising.

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5 Top Customer Service Articles of the Week 8-29-2022

Hyken

(Atlanta Small Business Network) The biggest marketing cost most small businesses face is that of acquiring new customers. Few business owners, however, pay anywhere near as much attention to customer retention, even though keeping an existing customer for longer is a far easier way to grow revenue.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%).

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2023: The Year of Customer Retention? Retail Tech Predictions

Retail Assist

Brand advertising spend on some of these channels may reduce in favour of retail media networks: these are expected to grow as large retailers look to leverage their digital platforms to generate advertising revenue from their valuable real-time first-party data insights. . The post 2023: The Year of Customer Retention?