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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Sure, it technically was a traditional channel (outdoor advertising), but the execution was anything but traditional. Inflation and the threat of a recession are bringing discounts to the forefront.

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What investors want: The four e-commerce metrics that matter most

Inside Retail

This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Know your Return on Advertising Spend (ROAS). No metric is an island.

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Your Full Guide on Partnering With a Subscription Retailer, Part 2

Rangeme

You will need to make sure that you have a good customer retention strategy in place to attract the consumers who received your products in a subscription box to become returning customers. Use advertising, public relations, and marketing to make your brand known through various media sources.