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Marketing Spend

How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

MAY 13, 2024

That is but one of the key conclusions in a new research publication – the 2024 Marketing Spend Report – that provides a timely overview of where companies see their marketing priorities during the first half of this year and entering the next – and which underlines the importance of digital marketing channels in companies overall marketing spend.

Marketing

Marketing Marketing Spend Customer Retention Advertising

How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

JULY 21, 2022

And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. They also have been looking for greater insight into how paid third-party channels such as TV advertising are driving first-party data acquisition. “A

Marketing

Marketing Advertising Consumer Customer Retention

Experience Retail Today

How fierce competition in digital channels is reshaping marketing budgets

How Data Security Shifts are Driving New Marketing Mandates

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