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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Consumer 284
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Shoppers’ In-Store and Online Expectations for 2019

Wiser

The top motivating factors for survey participants to shop online are: convenience (74 percent), better prices (60 percent), the ability to shop 24/7 (58 percent), free shipping offers (57 percent), comparison shopping (50 percent), more product options (48 percent), and avoiding crowds (46 percent). Closing Thoughts.

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Ecommerce KPI Benchmarks (October 2016)

Store Growers

With new clients, they are great to put together a plan with projections. Notes: These benchmarks show the revenue shares for comparison shopping engines, market places and social media. The are based on data from 1200, mostly German shops. Rather than using averages, these numbers show what great advertisers are doing.

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How to Forecast Demand in Retail (2020)

Retalon

But to make sure you’re focused on the right question, we need to clear up to major misconceptions with demand forecasting: Sales forecasting vs. demand forecasting Forecast vs. plan. Demand Forecast vs. Demand Plan. People often use demand planning and demand forecasting interchangeably. Sales Forecast vs. Demand Forecast.