The State of Gamification in Retail: How Brands Can Take Advantage
Retail TouchPoints
FEBRUARY 7, 2024
When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. Focus on customer retention.
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