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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. Focus on customer retention.

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2023: The Year of Customer Retention? Retail Tech Predictions

Retail Assist

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.