Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle
Retail TouchPoints
DECEMBER 27, 2023
Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. The resulting data can be a gold mine for product leaders trying to tweak marketing messages, adjust to negative reception or build brand affinity. existing knowledge). Consider two beverage companies.
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