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What is a Category Reset

Wiser

To ensure you’re getting the best returns on your retail space and maximizing SKU productivity, periodic audits and resets are essential. By understanding what consumers are looking for, you can present the most desired items so they’re impossible to miss, with cross-merchandising and bundles to make them more appealing.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Casey is one of the presenters today and he currently leads the shopper insights organization for strategic and national accounts at Clorox. Tom: Yes, I think we’re going to return to that a couple of times this morning about what the shopper sees. Has roughly two decades of experience with Clorox and Procter & Gamble.

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