Retail TouchPoints

DECEMBER 27, 2023

Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. Of the 30,000 new consumer products released each year, most of them fail. Most refer to the process as a sprint, and it is — except it’s the distance of a marathon. More effective promotions.

Operating Expenses 218

Operating Expenses Promotions Consumer Marketing 218

Retail TouchPoints

DECEMBER 4, 2023

Armed with these insights, retailers can enhance efficiency, reduce employee workloads and streamline operations. This process often consumes a substantial amount of labor, time and cost, accounting for 50%-75% of total operating expenses in a typical retail store.

Operating Expenses 220

Operating Expenses Shipping Accounting Shopping 220

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. Wish is based in the U.S.,

Merchant Services 194

Merchant Services Drop-Shipping Shipping Payment Services 194

Independent Retailer

MAY 17, 2022

The retail industry is redefining the shopping experience as consumer expectations and habits are changing. While all these business investments are important, the main takeaway of the last two years has been the importance of incorporating an ecommerce platform in order to create a more meaningful shopping experience for consumers.

Net Profit 77

Net Profit Payment Services Operating Expenses Clienteling 77

Retail Bound

FEBRUARY 7, 2023

It can also be a useful signaling mechanism to consumers. As the Small Business Chronicle notes, savvy brands deploy price-setting strategies as a marketing positioning tool: “The price you set sends a message to some consumers about your business, product or service, creating a perceived value. If it makes less, that is a net loss.

Net Profit 52

Net Profit Operating Expenses Finance Accounting 52

Retail TouchPoints

MARCH 24, 2021

Here are 10 simple ways to reshape and revive your product portfolio, inspired by current consumer trends. You need to take into account real end-to-end profitability, your fully burdened net margins, cash flow impact, and strategic value to test your portfolio effectively. Assess Your Portfolio’s Needs.

Target Market 183

Target Market Operating Expenses Accounting Finance 183

Hyken

DECEMBER 7, 2023

The Non-Sustainable Face of Traditional CX Traditional call centers, those hubs of customer interaction that operate around the clock, are an illustrative example of the sustainability challenge within the customer experience industry. Call centers consume around four times more energy per square foot than typical offices, and in the U.S.,

Customer Experience 49

Customer Experience Operating Expenses Accounting Consumer 49