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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.

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Boohoo and the cries of celebrity-driven “eco-conscious” campaigns

Inside Retail

UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series. Consumer backlash.

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Shein confirms axing suppliers caught using child labour

Inside Retail

Fast fashion retailer Shein found two cases of child labour at its suppliers last year, it said in its 2023 sustainability report, as it stepped up audits of manufacturers in China to assuage criticisms of its low-cost business model ahead of a planned flotation. million tonnes of carbon dioxide equivalent, the report showed.

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H&M to Shutter 250 Stores in 2021

Retail TouchPoints

Fast-fashion retailer H& M announced plans to close approximately 250 stores next year as it seeks to step up the pace of its transformation via digital investments, store portfolio optimization and increasingly integrated channels. H&M has not yet identified which stores will be shuttered.

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Responsible menswear brand launches London store following six-figure investment

Retail Focus

Launching in 2021, Alder & Green is re-establishing what a modern menswear brand should be, by developing responsible men’s shirts and accessories to encourage consumers to buy less and buy better. The clothing industry accounts for over 10 per cent of global carbon emissions. The new 480sq ft.

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Bridging The Gap Between The Now And New Normal

Retail TouchPoints

Brands have closed their brick-and-mortar locations, with some also temporarily stopping e-Commerce due to concern about the safety of their employees, or other challenges. For omnichannel retailers, in-store sales can represent anything between 50% to 95% of their revenues — this is a scary and uncertain time. to +91% YoY, respectively).

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How the West got lost: Chinese shun foreign brands

Inside Retail

In a statement via its official account on Weibo, a local social media platform, the brand explained that its departure was due to an “adjustment of the brand’s global strategy”. The next retailer that looks to be in trouble is fast-fashion titan H&M. As a result, H&M shuttered more than 20 physical locations last year.

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