Accounting Consumer Cross Merchandising Planning 
Wiser
DECEMBER 8, 2020
Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. Consumers have more ability to research and compare prices than ever.
Wiser
OCTOBER 2, 2020
Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.
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Wiser
MAY 14, 2020
Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. it’s easy for consumers to overlook most of them. Even the kind of music you play in your stores says something about the merchandise and the brand.
Wiser
SEPTEMBER 12, 2022
Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising. Visual merchandising is a powerful way to cut through the noise. Find Opportunities to Cross-Merchandise.
Retail Bound
DECEMBER 3, 2020
For many retailers, their owned brand(s) identify their position in the marketplace and in the mind of the consumer, and it is why many companies still exist and are thriving in today’s market. If a retailer is planning to enter the owned brand game, the retailer needs to be “all in”. If not, there is the potential to not exist.
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