Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston
Retail TouchPoints
SEPTEMBER 20, 2023
As of July 2023, store sales were up 50% from the opening and now account for 8% of the business, an impressive number for a brand that up until May was almost 100% online. One of the brand’s few wholesalers was a small boutique on Charleston’s King Street. He can’t be wearing other clothes while we’re in Kenny Flowers.”
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