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Vinted Embraces Cashless Payments, Mirroring Primark and Signaling Pre-Loved Retail Expansion

365 Retail

While the data only accounts for cashless purchases, and the average ATV (Average Transaction Value) for Primark sits slightly higher than Vinted, it shows the growing relevance of pre-loved fashion, as a more sustainable and lower value choice.

ATV 64
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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value.

ATV 52
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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value.

ATV 52