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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. If the consumer typically prefers VIP packages, the system will prioritize offering a VIP experience.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

Europe should continue to be a strategically important region for Wish as our European customer base accounted for nearly half of the core marketplace revenue in Q2,” said Yan. The company also is considering offering free shipping on orders above certain spending thresholds. A focused, disciplined advertising approach.

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Jason & Scot Show Episode 296 – Guardian Baseball Co-Founder Matt Kubancik

Retail Geek

You know advertised more and have more effect in the market because we’re carrying both so and we kind of have always said that that we’re going to be like a Costco or a Target and carry our own private label but we always want the Best Brands and the best equipment in there. Merchandise that we make.