Remove Accessories Remove Marketing Remove Sporting Goods Remove Visual Merchandising
article thumbnail

How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV

Retail TouchPoints

“Most of the time shoppers aren’t looking for individual products, they want to complete an outfit or create a certain look, so brands speak to them in that language,” said Deuskar, who is the Founder and CEO of the visual merchandising platform Stylitics. They don’t have other visual content on-demand at scale.”

article thumbnail

Wilson Expands into Physical Retail

VMS

Wilson (Chicago) is making the move into the physical space and announced it plans to open stores in key markets including New York, Chicago, Shanghai and Beijing, according to a company press release. Wilson is best known for its sports equipment and accessories like tennis rackets, volleyballs and basketballs, among others.