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Erin Deerings’ eponymous label is more than a fashion comeback

Inside Retail

Starting her second act When Deering left her swimwear label Triangl at its peak in 2016, she infamously swore never to return to fashion, but nearly a decade later, shes making a comeback. She hinted that health, wellness and beauty are all things she has in the brands pipeline.

Fashion 195
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Effective Digital Marketing Strategies for Health & Wellness Brands

Independent Retailer

Segment your contact base by interests and behavior – buyers of vitamins, sports accessories, influencers. One of the key metrics of paid advertising success is return on investment (ROI). This way, you can send personalized offers that resonate more with the needs of a particular group.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

Chinese students being sent abroad for academic study became exposed to previously unheard-of foreign labels, and returned home both knowledgeable and trained in the most coveted amongst them – making international brands a status symbol. These brands, often unique or even unknown to the market, satisfied the desire for individuality.

Consumer 130