As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value
Retail TouchPoints
FEBRUARY 18, 2021
When COVID-19 first hit, the bridal dress, accessories and wedding décor retailer needed to bring the expertise from its 23 stores to the virtual world. For it to be the right approach, it would need to surpass other conveniences that have taken over in the past year, such as online shopping with fast shipping or BOPIS.”
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