Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con
Retail TouchPoints
AUGUST 26, 2024
For Heroes & Villains , a fan-first destination for apparel and accessories, NY Comic Con has become a pillar event for bringing its brand promise to life. Although the team already had a concept in mind, plans changed when they saw another vendor with a very similar concept at a different show. “We So, we pivoted,” Johnson noted.
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