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Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con

Retail TouchPoints

For Heroes & Villains , a fan-first destination for apparel and accessories, NY Comic Con has become a pillar event for bringing its brand promise to life. Although the team already had a concept in mind, plans changed when they saw another vendor with a very similar concept at a different show. “We So, we pivoted,” Johnson noted.

ATS 241
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Ad Exec: What Really Went Wrong at Bed Bath & Beyond

Retail TouchPoints

That’s the observation of Ellis Verdi, Founder and President of advertising agency DeVito/Verdi. When that happens, a retailer becomes the consumer’s choice, or at least one of the top choices. Verdi: In its early days, advertising was anathema to BB&B. For example, at category killers like T.J. Verdi: It’s true.

ATS 269
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Claire’s Adds Kohl’s to Growing Roster of Retail Partnerships

Retail TouchPoints

Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an assortment of the brand’s jewelry, accessories and cosmetics featured in Kohl’s stores nationwide in time for the holiday season.

Jewelry 257
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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Emma Sleep faces court over misleading prices

Inside Retail

Bedroom furniture supplier Emma Sleep and its subsidiaries are facing court proceedings for alleged misleading representations in the advertising of its products. Many of the retailer’s mattresses, bed frames, pillows and accessories were advertised online with a ‘strikethrough’ displaying a percentage discount.

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Lord & Taylor Continues Digital Comeback with Launch of Retail Media Network

Retail TouchPoints

Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

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Will Elvis Officiate? Shein Hopes to Woo U.S. Shoppers with Wedding-Themed Vegas Pop-Up

Retail TouchPoints

While Temu’s efforts have focused more on digital channels, Shein’s charm offensive is bringing its digital brand to the real world, including major out-of-home advertising campaigns , additional themed pop-up events and an ongoing partnership with Forever 21.