What is a Unilateral Pricing Policy?
Wiser
MARCH 31, 2020
A unilateral pricing policy is a policy by which a manufacturer announces the minimum acceptable resale price for a product, and may refuse to conduct business with any reseller it catches selling those products under that price. UPPs give manufacturers a means of controlling the retail price of their products without a violation of antitrust law for possible anti-competitive behavior.
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