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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology.

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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

Following a year of significant pull-back in 2022, venture capital (VC) and growth investors in private companies are continuing to be cautious with their money — a potentially long-term trend that’s impacting the growth trajectories of both emerging and high-growth brands in the retail sector. Tip 3: Get your CAC and LTV in order.

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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

Following a year of significant pull-back in 2022, venture capital (VC) and growth investors in private companies are continuing to be cautious with their money — a potentially long-term trend that’s impacting the growth trajectories of both emerging and high-growth brands in the retail sector. Tip 3: Get your CAC and LTV in order.

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New ways of earning more consumer trust through advertising

Retail Focus

The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it. A survey by Edelman in its Trust Barometer 2022 found that business beats government by 53 points on competency and 26 points on ethics.

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Jason & Scot Show Episode 294 – Amazon Q2 2022 Earnings

Retail Geek

Episode 294 is a recap of Amazon’s earnings for Q2 2022. Episode 294 is a breakdown of Amazon’s Q2 2022 earnings. Episode 294 of the Jason & Scot show was recorded on Sunday July 31, 2022. Transcript.

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Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In

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Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. It was part of a broader statement about cost-cutting that accompanied third-quarter earnings. Third-quarter results look good, except for profits.