How China’s Missfresh Makes Rapid Grocery Delivery Pay
Retail TouchPoints
JUNE 6, 2022
trillion yuan (approximately $195 billion ) in 2021, according to Missfresh Co-CFO Catherine Chen. According to Chen, online grocery penetration in China was at 20% in 2021 and is expected to increase to 25% this year. In 2021, Missfresh filled 28.7 A New Kind of ‘Neighborhood Retail’. yuan ( $13.89 ).
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