Remove 2021 Remove Fast Fashion Remove Target Market
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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

It has fallen onto Horowitz to reposition the A&F brand and target a slightly older target market of 21- to 24-year olds, leaving sister brand Hollister – which actually accounts for 60 per cent of the group’s sales – to focus on the teen market.

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11 Things You Need to Know About Shein

Indigo 9 Digital

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Do you like this content?

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How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

By Tricia McKinnon Beyond Meat, the company that is making eating plant-based protein mainstream continues to grow at a fast pace. In 2021 Beyond Meat’s revenue increased by 14.2% Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. Expand the definition of your target market.