2021, Cross Merchandising, Shopping and Visual Merchandising

2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

AUGUST 18, 2021

“The main challenge of the Market by Macy’s project was balancing the traditional notions of the scale of a Macy’s shopping experience with the new Market brand outlook via a smaller format,” says Robyn Novak, VP, Nelson Worldwide. Macy’s overall customer demographic is diverse, and The Market speaks to a blend of shopping styles,” she says.

Apparel

Apparel Visual Merchandising Marketing Cross Merchandising

5 Hot Display Strategies to Try in Your Store!

Retail Adventures

MAY 22, 2023

Your job as a visual merchandiser is to expand that time frame. This location, part of the Bowery Bay Shops, a 15,000 square foot retail space in the newly remodeled LaGuardia Airport, is a stunner. You need enough space for customers to comfortably shop each side of the display. Create windows that stop traffic.

Cross Merchandising

Cross Merchandising Visual Merchandising Location Jewelry

Experience Retail Today

2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

5 Hot Display Strategies to Try in Your Store!

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